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Amorepacific’s Differentiated Experiences for Beauty Consumers

Beauty giant invests in tech-driven experiences to create synergy between online and offline environments.

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By: Christine Esposito

Editor-in-Chief

Amid what it calls difficult times for traditional offline retailers, Amorepacific says it is charting a new course for its operations across many of its most important brands. The goal, according to the No. 11 company in Happi’s 2021 International Top 30, is not simply to adapt to the so-called New Normal, but to embrace it with new and meaningful experiences for consumers.   The company says it has moved quickly to provide differentiated experiences for consumers, seeking to overcome the...

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